Woolworths Shopping App

About

Woolworths (colloquially "Woolies") is an Australian chain of supermarkets and grocery stores owned by Woolworths Group serving millions of customers every day. As the company grows, they needed an app that packed with helpful features to engage millions of Australians in the digital era. In 2016, I was tasked to renew this long-outdated app.

Dummy

2017 - 2018

Client

Woolworths

Role

Lead UI Designer, UX Designer

Tools

Sketch, Zeplin, After Effects

A complete transformation of the user interface, usability improvements and the creation of a stable, scalable technical app architecture.

+67%

Retention

-79%

Crash rate

 +11.6%

Share of total ecom

UI Kit Guide

Legacy Design

More
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 Visual Design

iPhone-01
2
Artboard-11
Artboard-12